​The Problem:

While Defender offers a wide range of premium accessories that elevate the driving experience, customers aren’t purchasing them. Despite the appeal of personalisation and added utility, uptake remains low. Defender needs to find a way to drive awareness and motivate purchases.

 

The Insight:

Many Defender owners value customisation but often delay or skip accessory purchases post-sale.

Accessories are seen as nice-to-have rather than essential — there’s a need to reframe their value.

Consumers respond well to added-value offers, especially when tied to lifestyle rewards that match the Defender brand.

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The Solution:

Our travel rewards turn every trip into a great adventure—giving customers experiences that empower them to do more.