The Problem:

Some visitors return to Gramedia.com time and again—not to buy, but to browse. They love exploring the vast collection, yet rarely make a purchase. The challenge? Turning these loyal window shoppers into active buyers.

 

The Insight:

At Gramedia, shopping isn’t transactional—it’s deeply personal. People come not just for products, but for inspiration. Whether it's nurturing a hobby or chasing a dream, every cart is a reflection of passion waiting to be pursued.

 

The Solution:
We redefined checkout as more than just a payment step—it became an act of commitment to personal growth. Through engaging content, passion-led recommendations, and emotionally resonant messaging, we inspired users to stop browsing and start becoming.