EASIER WAY TO KEEP

THE GERMS AWAY

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The Problem:
Most people ignore the early signs of a sore throat, only treating it when the discomfort becomes unbearable. By then, not only is it harder to recover, but we risk spreading it to those around us.

 

The Insight:
When we do get sick, we go to extreme lengths—sometimes hilariously over-the-top—to protect our loved ones from catching it.

 

The Solution:

Highlight these exaggerated, comedic attempts to avoid infecting others—like pulling out a long stick with a silicone hand just to touch your newborn, awkwardly shaking hands in a business meeting, or suiting up your child for their first day of school—before revealing a far simpler, smarter way to stop sore throats in their tracks.