The Problem:
Too often, books end up forgotten on shelves, collecting dust. Their stories stop being read—and slowly fade away.

The Insight:
Books are meant to be shared. A story doesn’t have to end when one person finishes it. In the right hands, it begins again.

The Solution:

To bring this to life, we creatively connect iconic stories to show how one book can lead to another:

The Three Little Pigs escape into The Werewolves of London

Titanic survivors wash up in Robinson Crusoe

David and Goliath climbs into Jack and the Beanstalk

Each book becomes part of an endless story loop.