Coca-Cola - Power Bubbles
 

The Problem:

For students, the 3PM to 5PM window is a productivity dead zone. Energy dips, focus fades, and motivation crashes—right when they still have classes, homework, or activities to get through. Coca-Cola needed a way to stay relevant in this daily slump.
 

The Insight:

Coca-Cola isn’t just a refreshment—it’s an energy booster in disguise. If we could tap into that moment of low energy and reposition Coke as the go-to afternoon pick-me-up, we could make the brand part of students’ daily routine.
 

The Solution:

Coca-Cola Power Bubbles—a personalised, feel-good energy refreshment designed to re-energize students when they need it most.

We brought the idea to life through a fully integrated campaign:

• 360 digital activations tailored to students’ online habits

• Out-of-home placements near schools and campuses

• On-ground activations that turned Coke into a fun, sharable energy moment

Power Bubbles wasn’t just a product story—it was a cultural intervention in the daily lives of students across the region.